"The Lexicon is sponsoring its own Halloween pumpkin carving contest. Ours isn’t limited to just Rob, or even Twilight. We want pumpkins that depict the entire world of Stephenie Meyer: Twilight, The Host, even Stephenie herself. Send a photo of your World of Stephenie Meyer pumpkin to email@example.com by 11:59pm est October 30, 2009. We’ll announce the winners on Halloween. We’ll give out prizes from our Cafe Press store to one person in each of the following categories: Best Book Cover(s), Best Movie Related, and Most Unique."
So to give everyone a fair chance at the contest they are extending the deadline to 11;59pm est October 30, 2009.